Podcast Guest Release Generator
Get a signed release from every podcast guest before the episode airs.
Create freeUse this free podcast sponsorship agreement template to create a professional sponsorship contract in 60 seconds. Set your CPM rate, ad placements, and download guarantees, then copy or print your agreement. No signup, no API.
Show, sponsor, placements, rate, and dates. Plain questions, no legal jargon.
Your agreement updates as you type, so there are no surprises at the end.
Get a branded PDF, print or share it, and get both signatures on it.
If you are ready to sell ads on your show, a podcast sponsorship agreement template is the fastest way to look professional and stay protected. This free generator builds a complete sponsorship contract around your details: the podcast name, the sponsor, the ad placements, the CPM rate, the download guarantee, and the payment terms. Fill in the form, click generate, and you have a clean agreement you can copy or print in under a minute.
Most sponsorship deals start with a friendly email and a handshake number. That works until it does not. A written podcast sponsorship agreement template spells out exactly what the sponsor bought, how many downloads trigger payment, who approves the ad read, and when the money arrives. Both sides get clarity, and you get a paper trail if anything goes sideways.
Think of this podcast sponsorship agreement template as your starting point, not legal advice. It covers the clauses podcast sponsors expect to see, written in plain language you can actually understand. Have a lawyer review it before you use it for a very large deal, but for everyday indie sponsorships it gives you a solid, professional foundation.
Every solid podcast sponsorship agreement template covers these essentials:
CPM, which stands for cost per mille, is the standard way podcast ads are priced. A $25 CPM means the sponsor pays $25 for every 1,000 downloads an episode earns. If your episode averages 10,000 downloads, one ad slot at a $25 CPM is worth $250. The math is simple, but without it in writing, disagreements start fast. Was that $250 per episode or per month? Does it cover one ad read or three? A written CPM clause in your podcast sponsorship agreement template answers those questions before they become arguments.
Download guarantees take this one step further. Many sponsors only pay the full rate if each episode hits an agreed download number within a set window, often 30 days after release. If the episode underperforms, the host typically owes a make good: a bonus ad read, an extended run, or a partial credit. This podcast sponsorship agreement template includes a make good clause automatically, so neither side has to negotiate it from scratch.
Putting the math in the contract keeps the relationship friendly. The sponsor knows exactly what each episode costs, and you know exactly what you need to deliver. That transparency is what turns a one campaign test into a long term partnership.
Not all ad slots are equal, and sponsors price them differently. Here is how the three standard placements compare, so you can price each one with confidence in your podcast sponsorship agreement template.
Pre-roll ads run at the very start of the episode and usually last 15 to 30 seconds. They earn high completion rates because listeners have just pressed play, but they are short, so the message has to be tight. Pre-rolls are often the most affordable placement, which makes them an easy entry point for new sponsors.
Mid-roll ads land in the middle of the episode, often around a natural break, and usually run 30 to 60 seconds. They command the highest CPMs because listeners are engaged and less likely to skip. Most sponsors buying podcast advertising want at least one mid-roll per episode, so this is typically your premium inventory.
Post-roll ads play at the end of the episode and typically run 15 to 30 seconds. They are the cheapest placement because some listeners drop off before the end, but loyal audiences do stick around, so post-rolls still deliver real value as an add on to a larger package.
Fill in your show and sponsor details, tick the ad placements you are selling, enter your CPM rate and guaranteed downloads, set the campaign dates, choose whether the sponsor approves ad reads, and add your payment terms. Click Generate Agreement and your podcast sponsorship agreement template appears instantly as a finished contract. Copy the text into an email, or click Print to save a branded PDF with the QuickLegalDoc letterhead. The whole process takes about a minute.
Common questions about this podcast sponsorship agreement template, answered below.
What is a podcast sponsorship agreement?
A podcast sponsorship agreement template is a written contract between a podcast host and an advertiser. It defines the ad placements, the number of episodes, the CPM rate, the download guarantee, approval rights, and payment terms. It turns a verbal promise into an enforceable deal that both sides can rely on.
How is podcast ad pricing calculated with CPM?
Multiply the CPM rate by the episode downloads, then divide by 1,000. For example, a $30 CPM on an episode with 8,000 downloads equals $240 for that ad slot. Our generator does this math for you and prints the per episode estimate directly inside the agreement.
What happens if my episode does not hit the guaranteed downloads?
That is what a make good clause is for. If downloads fall short of the guarantee within the agreed window, usually 30 days after release, the host provides bonus ad reads or extends the campaign until the shortfall is covered. This podcast sponsorship agreement template includes that protection automatically.
Do I need to disclose sponsored ad reads to listeners?
Yes. In the United States, the FTC’s Endorsement Guides require podcasters to clearly disclose paid endorsements to their audience, and our template includes an FTC compliance clause covering exactly that. A simple “this episode is sponsored by” at the start of the ad read keeps you on the right side of the rules.
Is this document legal advice?
No. This podcast sponsorship agreement template is for informational purposes only, and QuickLegalDoc is not a law firm. It is a solid starting point for standard deals, but have an attorney review it before you sign anything large or unusual. If you plan to sign digitally, it helps to know when electronic signatures are legally binding.
Running a podcast business involves more than sponsorships. Our other free generators cover the paperwork around your show: the NDA Generator for pre interview briefings, the Freelance Contract Generator for editors and producers, the Privacy Policy Generator for your show website, the Terms of Service Generator, and the Invoice Generator for sponsor billing.
All thirteen generators, free forever. Most people pair a sponsorship agreement with a guest release or an invoice next.
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